Advertisements Can Now Be Displayed On School Buses, Says Dubai RTA

Dubai’s Road and Transport Authority (RTA) announced that advertisements and promotional campaigns of Dubai’s business community can now be displayed on school buses. This initiative aims to offer investment opportunities for school bus operators by utilising advertising spaces inside and outside school buses.

To avail of this advertising service, applications should be submitted through the Advertising Management System (AMS) on RTA’s website, along with the necessary documents. RTA also said in its statement that approval from the Dubai Municipality is required whenever the advertising material is changed. Also, the installation and subsequent removal of the advertising material from buses should be completed within 48 hours after the campaign concludes.

Dubai’s #RTA offers investment opportunities for school bus operators by allowing the display of advertisements and promotional campaigns of Dubai’s business community on school buses.
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— RTA (@rta_dubai) May 17, 2024

According to RTA, advertisements displayed on school buses must be suitable for students and encourage correct principles, morals, and behaviours according to UAE laws. To prevent distraction, onboard advertising screens should be positioned behind the driver. RTA also mentioned that advertisements on the exterior of buses should not cover the 'School Bus' signage or obstruct the driver’s view, particularly on the rear glass.

Adel Shakeri, Director of Planning & Business Development at the RTA, said that the advertisements must adhere to stringent standards and requirements. "“RTA is actively coordinating with stakeholders across various sectors to gather and screen their feedback, aiming to launch initiatives that benefit government, semi-government, and private entities,” added Adel Shakeri.