Riyadh Season Becomes Official Sponsor of La Liga
|The partnership aims to organize promotional activities and events for both brands and implement joint initiatives between the two parties
Riyadh Season is set to be the official sponsor of the Spanish football league, La Liga, for the next three seasons. As part of the deal, Riyadh Season has signed a partnership agreement with La Liga, which is considered one of the strongest leagues in the world.
The agreement was signed by Saudi Arabia's General Entertainment Authority's (GEA) Chief Executive Engineer Faisal Bafarat and La Liga president Javier Tebas. The move is considered a significant step in Riyadh Season's journey towards global reach. The partnership aims to organize promotional activities and events for both brands and implement joint initiatives between the two parties, reported Saudi Press Agency. The focus will be on football fans and visitors to Riyadh Season, strengthening the season's attractiveness as a global destination.
La Liga president Javier Tebas affirmed Saudi Arabia's importance as a strategic region for the league. Javier Tebas also added that the league seeks to enhance the growth of the sports and entertainment industry in the country by supporting distinguished initiatives such as Riyadh Season.