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Qatar Investment Authority Acquires Stake In Audi’s Future F1 Team

With this strategic investment, QIA will enter Audi's Formula 1 Project as a long-term investor and partner.

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  • Published:

    30 Nov 2024 9:34 AM GMT

Qatar Investment Authority Acquires Stake In Audi’s Future F1 Team
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Qatar Investment Authority (QIA), the sovereign wealth fund of the State of Qatar, has signed definitive agreements to acquire a significant minority stake in Sauber Holding AG, Audi's future factory team. With this strategic investment, QIA will enter Audi's Formula 1 Project as a long-term investor and partner. Audi will officially enter F1 in 2026.

News of the investment, which is consistent with QIA’s focus on investments with long-term growth potential, comes as the squad continues to build for the future, with several new recruits being announced in recent months. According to QIA, Formula 1 is a fast-growing sport with significant upside potential through continued global expansion, deeper fan engagement, and significant commercialization opportunities.

"QIA believes that Formula 1 is a sport with significant untapped potential. The increasing commercialization of professional sports as an entertainment offering globally, and the increasingly global popularity of Formula 1, has made for an exciting opportunity for QIA's first major motorsports investment," said Mohammed Saif Al-Sowaidi, CEO of QIA, in the statement.

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