Genie Unveils New Identity to Revolutionize Transportation in Saudi Arabia and Jordan

Riyadh: Genie, the leading passenger transportation application known for offering the lowest prices, has unveiled its new identity, signaling its commitment to enhancing the transportation experience in the Kingdom of Saudi Arabia and Jordan.

Driven by a deep understanding of user needs, Genie embarked on a transformative journey to cater to its users' goals. The result is a fresh and innovative format, supported by robust data and adorned with a vibrant logo. Additionally, a modern icon has been introduced, representing Genie's future vision.

At the heart of Genie's transformation lies its new logo, prominently featuring a unique icon that combines the letters "J." This symbol represents the lasting connection between Genie's partners and users, embodying a spirit of collaboration and care that fosters shared growth in the cities it operates in.

The color palette maintains the shades of magenta and violet, while also incorporating energetic hues to infuse a youthful vibe. Turquoise symbolizes growth, while lime green represents vitality and innovation.

Genie's evolution is more than just a visual change—it's a celebration of its unwavering commitment to its core values. The phrase, "Living change with the same frugality," underscores Genie's dedication to providing maximum savings to users and a reliable source of income to its partners. Through positive change, Genie is committed to the continued growth of its users and partners.

Amanda Yasmina, Head of Brand and Marketing at Genie, expressed her excitement about this remarkable moment in Genie's journey, stating, "Our core objective is to provide innovative solutions that truly benefit people. As we develop our application, we remain deeply attuned to the needs of Genie users and strive to meet them."

Genie's CEO, Hammad Ehtisham, concluded by inviting everyone to join them on this new journey. He emphasized their vision to make transportation and meeting people's needs an efficient, easy, and convenient experience. This transformation takes them closer to realizing their dream and vision. Ehtisham emphasized the importance of collective efforts in shaping the future of mobility and delivering the best possible experience to all individuals.